The purpose of this freely downloadable e-book is to explore the use of mobile devices in learning in higher education, and to provide examples of good pedagogy. The rich variety of examples of mobile learning found in this book will provide the reader with the inspiration to teach their own subjects and courses in ways [...]
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Upping the ante again in the mobile tariff wars, Reliance Communications has announced a plan under which both pre-paid and post-paid subscribers of its GSM and CDMA services would be charged 1 paisa per SMS, if they paid Rs 11 a month.
Alternatively, prepaid customers could pay Rs. 1 per day, (and postpaid customers Rs. 25 [...]
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Given the following that video has managed to garner online, should it be any surprise then that video ads should perform better as well. Rich media ads with video had a higher dwell rate than those without, and almost double the dwell time. This translates to fewer impressions needed for the same results. According to [...]
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The monthly site traffic report from Vizisense for October is out. Here’s some highlights:
India traffic to Facebook shot up 19.35% from last month. Orkut too increased by 4.03% while LinkedIn was up 3.70%. Orkut continues to get the highest number of unique visitors however.
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The number of videos viewed on YouTube – 10.3 billion – in September 2009 exceeded the number of core Google searches by a full billion.
Every minute about 20 hours of video is uploaded on YouTube.
More than 168 million US internet surfers watched nearly 26 billion videos online in September – an average of 154 videos [...]
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Bing seems to be garnering more than search share. Data from a study surveying around 25,000 companies with less than 200 employees during the last four fiscal quarters by WebVisible shows that 60.4% of US search spending went to Google last quarter, while Yahoo got 26.2%, Bing garnered 10.5%, and Ask.com pulled in 2.4%.
Google lost [...]
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The Indian internet user spent $2,066 on an average during the last 12 months buying goods and services on the Net, according to a six-nation study done by payment solutions player Visa, comapred to Asia-Pacific customers, who on an average spent close to $2,526. Phew!!! that’s a lot.
According to the report, 80% of the Indian [...]
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Overall, ad impressions for October were up by over 20%, with growth in almost every vertical category with the exception of entertainment and software, according to this data.
Impressions in the financial services, travel, retail, web media and telecommunications sectors all grew substantially month-on-month, perhaps suggesting the beginnings of economic recovery, or simply reflecting increased marketing [...]
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Given the runaway success of FarmVille on Facebook, it suprising, that Zynga which developed FarmVille has not released FarmVille on the iPhone as yet.
Now beating the rest, PlayMesh which had earlier released its iMafia game in January on the iPhone platform has launched iFarm for the iPhone, which, in less than 24 hours jumped into [...]
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With the LinkedIn Developer Network, LinkedIn is opening out to let developers integrate LinkedIn into their business applications and websites according to the LinkedIn blog.
So far, LinkedIn has gone down more the collaboration/ partnership route for integration – think Microsoft’s integration of LinkedIn into its 2010 version of Outlook e-mail, LinkedIn for BlackBerry, Amazon.com, shows [...]
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