The purpose of this freely downloadable e-book is to explore the use of mobile devices in learning in higher education, and to provide examples of good pedagogy. The rich variety of examples of mobile learning found in this book will provide the reader with the inspiration to teach their own subjects and courses in ways [...]
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Upping the ante again in the mobile tariff wars, Reliance Communications has announced a plan under which both pre-paid and post-paid subscribers of its GSM and CDMA services would be charged 1 paisa per SMS, if they paid Rs 11 a month. Alternatively, prepaid customers could pay Rs. 1 per day, (and postpaid customers Rs. [...]
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Given the following that video has managed to garner online, should it be any surprise then that video ads should perform better as well. Rich media ads with video had a higher dwell rate than those without, and almost double the dwell time. This translates to fewer impressions needed for the same results. According to [...]
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The monthly site traffic report from Vizisense for October is out. Here’s some highlights: India traffic to Facebook shot up 19.35% from last month. Orkut too increased by 4.03% while LinkedIn was up 3.70%. Orkut continues to get the highest number of unique visitors however.
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The number of videos viewed on YouTube – 10.3 billion – in September 2009 exceeded the number of core Google searches by a full billion. Every minute about 20 hours of video is uploaded on YouTube. More than 168 million US internet surfers watched nearly 26 billion videos online in September – an average of [...]
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Bing seems to be garnering more than search share. Data from a study surveying around 25,000 companies with less than 200 employees during the last four fiscal quarters by WebVisible shows that 60.4% of US search spending went to Google last quarter, while Yahoo got 26.2%, Bing garnered 10.5%, and Ask.com pulled in 2.4%. Google [...]
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