WildBlueSkies – Trends and strategies in Digital Media

As mobile number portability, which will allow mobile subscribers to switch operators without changing numbers, waits in the wings, a study by a research firm Strategy Analytics revealed that close to 90% of country’s mobile subscribers do not want to change their operator for at least a year. “In the last 12 months 81% of [...]

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Described last year as HyperTargeting – MySpace has finally rolled MyAds, out its latest attempt at monetizing the traffic on MySpace. The system uses information that members put in their profiles to serve up ads they might actually want to see. According to MySpace, this increases performance as high as 300% when compared to demographically [...]

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