Gaming To Build Social Awareness

Gaming has more to it than fun. In a corporate social responsibility (CSR) endeavour, Zapak Digital Entertainment Ltd, has joined hands with a Mumbai-based NGO, Population First, and has created a game called ‘Laadli’, – a game, that via a question-answer format, seeks to sensitise the player to female foeticide and sex identification practices. Gaming [...]

Google Trends For Websites – Should You be Afraid?

With Google Trends for Websites, Google has recently added another layer to Google Trends, that as their blog claims, serves as a tool that gives a view of the popularity of websites, comparing and ranking site visitation across geographies, and related websites and searches. Now, should you get ready to sue Google if you are [...]

India’s Mobile Entertainment Market – US$2.24 Bn By 2013

Recognized as the second biggest mobile growth market after China with over 261 million subscribers, research firm Direct2 Mobile forecasts that India’s mobile entertainment market will be worth US$ 403.13 million in 2008 and US$2.24 billion by 2013. According to a MEF report, piracy is having a devastating impact on the ringtone market and is [...]

PWC Predicts A Shift In Global Balance Of Media Power

According to the Global Entertainment and Media Outlook: 2008-2012 by Pricewaterhouse Coopers, get ready for a shift in the global balance of media power over the next 5 years. Europe, the Middle East and Africa will overtake the US as the world’s largest entertainment and media market by 2009, while China, is expected to pass [...]

Cleartrip Launches International Flight Bookings

With it’s international International Flight Search, Cleartrip now allows its users to search for flights from India to any of the world’s destinations. Interestingly, how they have done it, is by removing the drop down in the destination field, and adding an autosuggest feature, because of which the user no longer has to choose between [...]

Nokia Gears Up For The Indian Rural Markets

To position itself effectively in the rural market, Nokia plans to offer internet based services in micro-finance, distribution, agricultural services and after sales and support services for the non-urban markets. Nokia considers micro finance as a major initiative to increase mobile penetration in India from the current 26%. “The company is planning to come up [...]


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