In the footsteps of the music industry, comes Del Ray, which in an effort to promote the latest book in the Star Wars Legacy of the Force series, is giving away book one, Betrayal, for free download. It is available at Legacyoftheforce.com as a PDF download, an audio book, and ebook formats suitable for the [...]
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Based on primary research from WPP’s BrandZ, and other data from Bloomberg, Datamonitor, and Millward Brown Optimor’s own research, Google has once again topped the list as the the world’s number 1 brand, up 30% in brand value from $66 billion last year.
The rankings try to measure the intangible value of a brand using customer [...]
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According to statistics of the Computer Emergency Response Team (Cert-In) which handles computer securities incidents in the country, 612 Indian websites were defaced in March compared to 214 websites in February. Of these, 313 were ‘.Com’ domain websites and 178 were ‘.In’ websites.
A form of malicious hacking, website defacement usually involves breaking into the web [...]
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Nanhi Kali, a non-profit project managed jointly by the KC Mahindra Education Trust and the Naandi Foundation to help underprivileged girls in India complete their primary education, has moved away from using print, posters and cinema advertising, and has opted to develop a virtual guide at GirlSmiles.org to create awareness about Nanhi Kali and build [...]
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Looks like social networking for business may finally be getting its 15 minutes of fame. According to a research by Nielsen Online (figures via TVWeek), LinkedIn, the business-oriented social networking website grew by more than 300% this March over last March’s unique audience numbers.
While the number place MySpace at the top of the list followed [...]
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Describing itself as a map-based travel guide with points of interest added by users like you, Simpatigo, creates personalized tour guides complete with directions and markers for attractions along a route. Users select beginning and ending points for the trip they’d like to take, along with which categories of attractions they’re interested in—historical, budget, kid-oriented [...]
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No doubt at the cost of Internet Explorer, who’s market share seems to be treading a downward path, Firefox is gaining in usage, reaching 29% in Europe in March 2008, with Finland, Poland and Slovenia leading the pack at 45.9%, 44% and 43.7% respectively according to a XiTi Monitor report.
The report also notes that usage [...]
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Mobile payment company, Obopay, has just announced the closing of its $20 million fourth round of venture funding. Essar Communications Holdings Limited, the telecom subsidiary of Essar Global Limited, led the round and current investors, including Alliance Bernstein, ONSET Ventures, Redpoint Ventures, Richmond Management, Citi, Societe Generale, Qualcomm, and Promethean India participated.
“This round of investment [...]
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With the objective of beefing up the news content from UTVi,the soon to be launched English business news channel by UTV, they have announced a tie-up with Business Standard.
The channel will air BS wire, BS alerts and BS breaking news along with business bytes throughout the day. It will use business content to keep the [...]
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Now this is a bit surprising for me, but recent data suggests that unaided awareness for podcast ads is 68%, compared with 21% for streaming video and 10% for television.
“The studies showed a 73% increase in likelihood to use or buy an advertised product,” according to Velvet Beard, vice president at Podtrac. “69% of audience [...]
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