The Economics Of Search Engine Marketing

According to SEMPO’s 2007 State of the Market Survey, North American spending on SEM for 2007 was almost $12.2 billion says this article in ClickZ. Paid placement accounted for 87 percent of overall spending, or $10.6 billion, while SEO accounted for approximately 11 percent, or almost $1.3 billion. Further, North American SEM spending is now [...]


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