Television Advertising Loses Out To Online Advertising

The Lintas Media Guide 2008, in its analysis of media spends, reveals that expenditure on television, which makes up close to 40 per cent of the entire pie, actually dropped a bit—by 0.8 per cent over the previous year, to Rs 6,766 crore in 2007. A more traditional medium, press, nudged ahead by 3.5%. The [...]

Online Recruitment Is Preferred Recruiting Channel

Online recruitment eclipsed all other recruitment channels, including direct approaches, newspaper ads and ‘word of mouth’, according to a survey conducted by Kelly Services.
As per the survey, 40% respondents found their most recent job online. 22% found a job as result of being directly approached by an employer, 13% through word of mouth, 9% from [...]

After Hotels, Now Book A Sarai Online

Recently launched Saraibooking.com gives information on location, contact numbers of the persons concerned, room tariff and the historical backgrounds of different gurdwaras with pictures, enabling travellers to pre-arrange their stay or plan their itinerary according to the availability of accommodation, founder Amritpal Singh told the Business Standard.
Considering that over one lakh visitors pay their obeisance [...]

Launched – Reverse Auction Site AtYourPrice.in

Recently launched AtYourPrice.in aims to be an online travel marketplace where consumers can buy products and services at the price that they are willing to pay and vendors can dispose of unsold inventory at lower than the published price.
To begin with, airline tickets online are being provided, with the plan being to include other product/services [...]

Launched – Bet On The News At HubDub

Taking Digg a step further comes Hubdub, which as the site claims is all about letting a user actively participate in the day’s news, following today’s events, predicting their outcomes and competing with other users to find out who the real news junkies are!
“Hubdub makes a person more of a participant than a consumer. It [...]

The Wall Street Journal Ties Up With Facebook

Hoping to tap into the growing buzz of online social networks, the Wall Street Journal is adding a feature to its Web site that will allow readers to see which Journal stories are popular among that user’s Facebook friends.
The feature, soon to go live is called “SeenThis?” and is powered by a company called Loomia [...]

DealTracker – Hi5 Raises $15 Million

Social network Hi5 has got a $15 million funding from Hercules Technology Growth Capital says ContentSutra. The site, which originally targeted Indian expats but now has a more global outlook, raised $20 million from Mohr Davidow Ventures last summer. It claims to be in the top 10 globally in terms of traffic and the new [...]

Indians Third Largest Credit Card Users Online

According to a global online survey conducted by leading research firm Nielsen, at 84% Indian netizens have emerged as the third biggest credit card users globally for online purchasing, next only to the Turkish (91%) and Irish e-shoppers (86%).
The survey found that credit cards are by far the most common method of payment for online [...]

Launched – MyFmIndia.com By Radio Station My FM

My FM, the radio station from Synergy Media Entertainment Ltd (SMEL), a wholly-owned company of the Bhaskar Group, has unveiled its online portal – MyFmIndia.com, complete with podcasts of its radio shows. The website also includes some social media networking features, including a blog, and also allows listeners to send their song requests. Through the [...]

Google Expands Lead In Online Video Market Share

The recently released comScore Video Metrix report for November 2007 indicates that more than 75% of U.S. Internet users have watched a video online (including both streaming video and progressive downloads), averaging 3.25 hours of video per person during the month. Google Sites, which includes YouTube.com, increased its video market share by more than two [...]


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