The Lintas Media Guide 2008, in its analysis of media spends, reveals that expenditure on television, which makes up close to 40 per cent of the entire pie, actually dropped a bit—by 0.8 per cent over the previous year, to Rs 6,766 crore in 2007. A more traditional medium, press, nudged ahead by 3.5%. The [...]
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Online recruitment eclipsed all other recruitment channels, including direct approaches, newspaper ads and ‘word of mouth’, according to a survey conducted by Kelly Services. As per the survey, 40% respondents found their most recent job online. 22% found a job as result of being directly approached by an employer, 13% through word of mouth, 9% [...]
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Recently launched Saraibooking.com gives information on location, contact numbers of the persons concerned, room tariff and the historical backgrounds of different gurdwaras with pictures, enabling travellers to pre-arrange their stay or plan their itinerary according to the availability of accommodation, founder Amritpal Singh told the Business Standard. Considering that over one lakh visitors pay their [...]
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Recently launched AtYourPrice.in aims to be an online travel marketplace where consumers can buy products and services at the price that they are willing to pay and vendors can dispose of unsold inventory at lower than the published price. To begin with, airline tickets online are being provided, with the plan being to include other [...]
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Taking Digg a step further comes Hubdub, which as the site claims is all about letting a user actively participate in the day’s news, following today’s events, predicting their outcomes and competing with other users to find out who the real news junkies are! “Hubdub makes a person more of a participant than a consumer. [...]
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Hoping to tap into the growing buzz of online social networks, the Wall Street Journal is adding a feature to its Web site that will allow readers to see which Journal stories are popular among that user’s Facebook friends. The feature, soon to go live is called “SeenThis?” and is powered by a company called [...]
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