Online advertising – driving advertising spend
Posted on April 1st, 2007 by dhirender
UK Internet advertising expenditure in 2006 notched up £2.016 billion, reaching out to the estmated 31 million people connected to the internet, representing a 41.2% surge in growth as marketers moved their budgets online. Not only did this herald an increase in the internet’s share of all advertising revenues to 11.4%, up from 7.8% in [...]
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