WildBlueSkies – Trends and strategies in Digital Media

In 2007, the total game play on the service was recorded as 279,81,060 minutes over 1 year with an average time spent of about 233 minutes per user per month and a peak usage of 981 users according to a study by Indiagames.
A recent Comscore survey corroborates the finding. For instance, 10 per cent of the Internet audience in India visited Zapak.com. The portal received six times more pageviews than Yahoo games, with almost 40 per cent of the gamers between the age-group of 22-35.
In terms of genres, casual games still top the chart (47 per cent), followed by strategy and action games (17 per cent each).  Sports (9 per cent), MMO (4 per cent), and Racing (6 per cent) complete the gaming pie.
Interestingly, the peak hour for gamers to be active is between 7 pm and 12 midnight, which perhaps should be perceived as a threat by television
Nasscom figures show that the Indian gaming segment — comprising mobile, computer and console games and development — touched Rs 192 crore in 2006, and is likely to cross Rs 1,700 crore by 2010.
[Via]

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1. Online Gaming On The Indian Shores
2. Online Gaming In Asia Gains Momentum
3. 51% Of Asia-Pacific Internet Users Visited Gaming Sites
4. DealTracker – 7Seas Tech Acquires German Gaming Firm, Neodelight
5. Online gaming moves away from subscriptions

Filed under: Business, Digital culture, India, Statistics

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The views expressed here are my own, and do not reflect, or are related to the views of my organization.