According to SEMPO’s 2007 State of the Market Survey, North American spending on SEM for 2007 was almost $12.2 billion says this article in ClickZ. Paid placement accounted for 87 percent of overall spending, or $10.6 billion, while SEO accounted for approximately 11 percent, or almost $1.3 billion. Further, North American SEM spending is now […]
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FICCI has released a summary of its annual report on the Indian Entertainment and Media Industry, according to this post in ContentSutra. They estimate that the Indian Entertainment and Media Industry was Rs. 513 billion in 2007, up from Rs. 438 billion in 2006. As per FICCIs estimates, the Gaming, Animation and Visual FX segment […]
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A whopping 35% of digital magazine subscribers claim they do according to a survey entitled Engage the Page conducted by The Harrison Group for San Francisco-based Zinio. It also suggests readers put a high value on ads that let them connect directly with advertisers, a distinct advantage to digital publishing.
10% of the study’s respondents said […]
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The Domain Name Industry closed 2007 with more than 153 million domain name registrations worldwide across all of the Top Level Domain Names (TLDs), an increase of nearly 33 million domain name registrations since the close of 2006, according to this report by Verisign.
Some highlights:
In the last quarter of 2007, the base of domain name […]
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The much awaited Indian avtaar of the online travel company Expedia, which recorded gross bookings of $20 billion in 2007, is finally online at Expedia.co.in. The website claims to offer bookings of nearly 80,000 hotels and over 3,000 destination activities and attractions worldwide.
“Indian online travel market is estimated to be worth over $2 billion for […]
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Excluding the established, large global players like Orkut, YouTube, Flickr, Wikipedia et al, IDC estimates that Web 2.0 start-ups have a combined user base in India of around 15 lakh users, after eliminating overlaps.
Commenting on the study, Kapil Dev Singh, Country Manager, IDC India said, “A high degree of entrepreneurial activity has been instrumental […]
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Interactive advertising in the U.S. will grow from $22.5 billion in revenues in 2007 to $62.4 billion by 2012, according to “The Kelsey Group’s Annual Forecast (2007-2012): Outlook for Directional and Interactive Advertising.”
The report also predicts global interactive ad revenues will reach $147 billion U.S. by 2012, up from $45 billion U.S. in 2007, rising […]
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As India braces itself for higher internet and TV penetration, children may not have to travel to the tuition classes or to wait for a home-tutor.
They can opt for a online tutoring or can engage themselves with TV sets to make education an interactive and insightful learning experience, says the Business Standard.
The worldwide market for […]
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According to comScore’s monthly comScore qSearch analysis of the search marketplace, January 2008 saw Americans conduct more than 10 billion core searches, up from 9,636 million in December.
Google Sites marginally extended its share of core searches to 58.5%, while Yahoo! Sites ranked second with 22.2%, followed by Microsoft Sites (9.8%), AOL LLC (4.9%), and […]
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A recent report, “Natural Born Clickers,” commissioned by Starcom and AOL’s Tacoda and conducted by comScore, bears implications measuring the success of an online campaigns. According to the report, 16% of Internet users click on 80% of ads, and those people aren’t representative of the general online population.
Heavy clickers, classified as someone who clicks on […]
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