Coming Up - A Network 18 MultiPlex

Media conglomerate Network 18 is foraying into cinema screening business with plans to open a chain of theatres across India, says this article in Mint.
The group has created a separate entity ‘Starglaze’ and the entire project would be funded by the its financial arm Capital 18 and the plan is to nationally roll out multiplexes, […]

What Will It Take To Enter The Era Of Digital Cable?

According to the estimates prepared by CASBAA, India will require about $12-15 billion investments to upgrade its analogue cable set to digital.
Currently, there are about 71 million cable homes in the country out of a total of about 130 million television homes. But only about 6 per cent cable homes are digital, according to CASBAA […]

Television Advertising Loses Out To Online Advertising

The Lintas Media Guide 2008, in its analysis of media spends, reveals that expenditure on television, which makes up close to 40 per cent of the entire pie, actually dropped a bit—by 0.8 per cent over the previous year, to Rs 6,766 crore in 2007. A more traditional medium, press, nudged ahead by 3.5%. The […]

Visitors To Newspaper Web Sites Reach A Record High

At a time when publishers are hoping that online growth will compensate for some of the decline from the print side, the Newspaper Association of America has reported the number of unique visitors to newspaper Web sites last year rose more than 6 percent to a monthly average of 60 million. Monthly visits climbed 9 […]

Gear Up For India’s First Movie Based Game

After movies on mobile phones, its the turn for gaming companies to tap the 54% active Internet users, who access entertainment related applications online.
In the first instance of an Indian movie being made into a full-length PC game, FXLab Studios has tied up with Yash Raj Films to develop D:2.5, an offline computer based game […]

Your SMS Would Pay For This Television Show

Bringing a new meaning to the term pay-per-view, the Indian subsidiary of Endemol Group, the creator of programmes such as Big Brother and Fear Factor, is introducing Call TV.
Under this, viewers will end up paying for the entire cost of production and airing through paying for participating in quizzes, game shows and prize shows, through […]

Local Advertising And Traditional Media

Expect a 48% increase in local online ad spending in 2008, taking it to $12.6 billion according to a new report entitled 2008 Outlook: Local Online Advertising by Borrel Associates.
This growth would be driven by the popularity of local search and online video advertising. Local search advertising will more than double next year, to $5 […]

Web Beats Magazines In Grabbing Men’s Eyeballs

Leading European publishers are coming to terms with what teenage boys and men have known for years -the Web beats magazines in grabbing their eyeballs.
Magazine publishers such as London-based media group Emap, Germany’s Axel Springer and France’s Lagardere have seen a split growing in their magazine assets - those for women are surging while men’s […]

The March Of The Blogs

7.5 million pageviews a month - that’s Boing Boing, one of the five most visited blogs on the Web. Blogs are becoming big business, as shown by Technorati, which indexed more than 106 million blogs as of September 2007, an increase of 12 million than in the previous month.
Any new information source is considered a […]

Online gaming moves away from subscriptions

Following the lead by Second Life, etc., online gaming companies are increasingly moving away from subscriptions as a source of revenue, to the sale of virtual items to fill their coffers according to this article from Business Standard.
Level Up, for instance, has set up an online mall, for its MMOGs and Massive Multiplayer Online Role-Playing […]


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