Why Companies Need To Bother About Social Media

A recent survey found that 72.2% of the respondents use social media to research a company’s reputation for customer care before making a purchase, and 74% choose to do business with companies based on the customer care experiences shared by others online.
The survey also found that while 81% of the respondents feel that blogs, online […]

Shades Of Big Brother Creeping In?

Stepping up surveillance on mobile phone networks, the Indian government plans to set up a Centre for Communication Security Research and Monitoring to help security agencies intercept and analyze call details, according to Mint.
The Government proposes to set up such a centre and intends to keep a copy of select Call Data Records (CDRs) for […]

Facebook Opts For Crowdsourcing, Raises Hackles

The three-year-old social networking phenomenon Facebook, worth more than $15 billion by many estimates, got a good deal on going global.
Its users around the world are translating Facebook’s visible framework into nearly two dozen languages — for free — aiding the company’s aggressive expansion to better serve the 60 percent of its 69 million users […]

Alexa Finally Updates Its Ranking System

Alexa has finally announced an upgrade to it’s 10 year old ranking system - though by now, they might just be a little late in the race, with other players like Compete joining the fray.
When Alexa began displaying rankings in 1998 it was with the goal of showing Alexa Toolbar users how popular any given […]

Sify Sells 12.8 Million Equity Shares, Raises $57 Million

Indian internet company Sify has agreed to sell roughly 12.8 million Indian equity shares to Infinity Satcom Universal. The shares are expected to go for $4.46 apiece, getting roughly $57 million for Sify.
The company plans to use the capital to fund its growth.
Sify offers end-to-end solutions with a comprehensive range of products delivered over a […]

The Top 10 Made Up Words of Web 3.0

You won’t find these in Wikipedia. But someone had to write them down. Inspired by Web jargon and making their first appearence on Twitter, I give you the Top 10 made up words of Web 3.0.
Expect to see them in vogue soon, but till then, you can have a good laugh

Launched - Indianwomenshealth.com

As part of its media campaign for Women’s Horlicks, GlaxoSmithKline Consumer Healthcare has launched a website on women’s health issues, www.indianwomenshealth.com, that provides information on subjects such as pregnancy and nutrition. Future plans include creating a community and allowing women to share their experiences through blogs and to create groups.
Speaking to agencyfaqs!, Shubhajit Sen, vice-president, […]

Get Work Group Features in Google Apps

Google recently expanded its free software suite, Google Apps, to the enterprise market to allow co-workers or students to collaborate on documents, calendars or presentations and to chat via instant messaging.
Google Apps Team Edition, as the Web service is known, adds teamwork features to the 18-month-old software, which initially allowed users to share documents only […]

Indians Third Largest Credit Card Users Online

According to a global online survey conducted by leading research firm Nielsen, at 84% Indian netizens have emerged as the third biggest credit card users globally for online purchasing, next only to the Turkish (91%) and Irish e-shoppers (86%).
The survey found that credit cards are by far the most common method of payment for online […]

The Ad Review Center - Giving Publishers Greater Control

With the Adsense Ad Review Center, publishers will now have greater control over the ads that are displayed on their websites.
As the Inside Adsense blog states, not only will publishers be able to see all placement-targeted ads currently targeted to the site, but also be able to review placement-targeted ads that have previously run on […]


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