Reliance’s BIG entertainment is doing everything to live up to its name. The films production arm of the Anil Dhirubhai Ambani Group, has said that it will produce, distribute and co-produce 69 films in Hindi, English and regional Indian languages over next two years.
This is considerably more than UTV Motion Pictures announcement of launching 18 […]
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Now this is a bit surprising for me, but recent data suggests that unaided awareness for podcast ads is 68%, compared with 21% for streaming video and 10% for television.
“The studies showed a 73% increase in likelihood to use or buy an advertised product,” according to Velvet Beard, vice president at Podtrac. “69% of audience […]
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With both Internet users in India, currently estimated at over 50 million, and Internet banking on the rise, the the online ad spend for the banking, financial services and insurance (BFSI) segment seems to be moving online. At 35% of the total online ad spend in India it now ranks seocnd to travel, which is […]
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ACK Media, the company that owns the Amar Chitra Katha series and Tinkle magazines, has acquired a controlling stake in Karadi Tales, a Chennai-based children’s audio-video content creator according to The Hindu.
Karadi Tales has over 45 titles in its audio-video book collection for children, comprising of Indian rhymes for toddlers, mythology and stories from the […]
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Expecting to make a windfall from the country’s cellphone addiction, Twitter, the service that launched the micro-blogging movement, has launched an edition in Japanese - which in a first for Twitter will also carry advertisements.
Despite the site’s popularity in the United States, an estimated one-quarter of the people who accessed Twitter in February originated from […]
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Buckling up further in its fight against Google, Yahoo! recently acquired enterprise-level web analytics service provider IndexTools, and as this post by Dennis Mortensen, COO of Index Tools, states, intends to open it for free use, starting with the existing clients and partners who accept the standard Yahoo! agreement.
This is similar to the move by […]
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As it strives to fend off rival Facebook, MySpace has finally launched its Indian Avtaar, just a couple of days after launching its South Korea version. MySpace first went international by moving into Europe in 2006 and now has websites serving 25 countries including France, Russia, Australia and Japan.
MySpace and its roster of approximately 110 […]
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In a first, Motley Crue will become the first group to release a new single through Rock Band - the game played along to songs with controllers shaped like a guitar, drum set, or microphone, and which competes with Guitar Hero.
Saints of Los Angeles, the first single from the group’s upcoming album, will be available […]
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According to Collective Media’s, 2008 Ad Network Study, agencies and advertisers will spend more on ad networks in 2008 vs. 2007. 75% of respondents will spend 5% or more of their overall online advertising budget on ad networks in 2008. Moreover, more than 25% of agencies and advertisers surveyed expect to spend 15% or more […]
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On the back of increasing demand of consumer electronics, sales of hardware in the country is poised to touch $360 billion dollars by 2015, industry body PHD Chamber said.
These would include units brought through imports and those produced domestically. “Electronics hardware consumption in the country, which is growing at 30% will be one of the […]
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