Mobile Games - All Play, No Pay
Ever since Nokia preloaded the game “Snake” inside a mobile handset back in 1998, mobile carriers and game publishers have expected the mobile gaming market to explode. But as 
the media developed, one truth that started becoming clear, was that while consumers enjoy playing mobile games, they don’t really like paying for them.
“Compared with other mobile categories, such as messaging and music, the paid download market for mobile games lags far behind,” says eMarketer senior analyst, John du Pre Gauntt, and author of a new report.
At the same time, eMarketer projects the population of mobile gamers who pay directly for mobile games growing from 155 million people worldwide to 500 million, with mobile games generating $7 billion in revenues worldwide in 2012, up from $1.9 billion in 2007.
The notable point however is that, at a growth of 1205%, ad-supported mobile game spending is eclipsing the overall spending at 263%.
Filed under: Business, Mobile, Statistics
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