What Works Online? Short Videos Or Long Videos
“The bulk of video consumed online today is typically short-form entertainment, rather than full TV episodes or full-length movies,” says David Hallerman, senior analyst at eMarketer.
Last year, about one-half or more of US online video viewers surveyed regularly watched short news pieces, humor clips, movie trailers and music videos. Only about one in four viewers watched full-length TV shows, and only 14% viewed full-length movies.
While this may be the scenario currently, all surveys indicate that longer videos are the format desired by most online viewers across the globe.
In India, however, I would estimate a limit of 3 minutes for online videos - on the assumption that most viewers in India, with their bandwidth constraints, would find longer videos more of an irritant than assistance beyond that time frame. Is there any data on the online video viewing habits of Indians specifically?
Filed under: Digital culture