Advertisements That Respond To Music
A redesign of Last.fm, is giving advertisers the ability to create “smart ads” that can, among other things, move to the beat of whatever music a user is listening to.
The new site design also allows ads that are based on and can “reflect” the music or activity on the page. For instance, ads can also now include interactive elements, such as maps with concert listings for the artist being played. They can also peddle tickets to shows and let people make hotel reservations near concert sites.
The new interface is already being used by Converse and Motorola for innovative online marketing efforts that Last.fm suggests are more “immersive” and targeted than anything available on the site before. [Via]
Filed under: Business, Ideas & Innovations, Trends
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