DealTracker - Ideacts Raises $5 Million From Sequoia
Mumbai-based Ideacts Innovations, a cyber cafe based advertising platform has recieved $5 million funding from Sequoia Capital India says VCCircle.
Hoping to ride on the growth of the Cyber Cafe market, estimated at 8% annually, Ideacts has developed a desktop application called CLINCK that offers a desktop interface for the cybercafe user, providing shortcuts to internet browsers, messengers, system shortcuts, search, news, entertainment and online storage - while serving advertisements from various companies.
Ideacts has tied up with cyber cafes (especially white labeled ones, and not the Sifys or Reliance WebWorlds) and the latter will be paid for installing the CLINK application on the desktops. It’s an offline way to reach out to the cyber cafe users. Ideacts will make money from advertisements.
Some of the companies advertising with Ideacts are ICICI Bank, Yahoo, Naukri, Radio Mirchi, Dell, MSN, White Mischief, Makemytrip, among others.
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