WildBlueSkies - Trends and strategies in Digital Media

“Faced with an uncertain economic future, Western advertisers are shifting even more of their budgets online, where the returns on their investment are obvious, and easy to quantify and fine tune,” reads a report by ZenithOptiMedia. “The quantity and quality of online video is improving all the time, and online audiences for full-length films and television programs — and the ads that surround them — are growing rapidly.”
Zenith’s original forecast, made in March, said the Internet would account for 9.7% of global ad spending this year, for a total of $47.5 billion, and 12.3% in 2010, or $66.9 billion.
In it’s new forecast, Zenith predicts that online spending will exceed 10% of all advertising in 2008, for a total of $52.2 billion, and in 2010 account for 13.6%, or $78.2 billion. [Via]

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