Is Online Video Advertising The Key?
The Kelsey Group, believes local online video ad revenue will reach $1.5 billion in four years. It was at about $10.9 million last year, according to Kelsey, which also expects video ads to account for 11.6% of the online advertising budgets of small and medium-sized business by 2012.
A “User View” study conducted in March found that 62% of surveyed consumers said they saw an online video ad, up from 59% last year.
Of those who said they saw a local online video ad, 47.3% said they subsequently visited the advertiser’s Web site, 19.1% asked for more information about the advertiser’s product or services, 18.2% visited the advertiser’s store to see the product and 16.9 percent made a purchase, according to Kelsey. [Via]
Filed under: Business, Statistics