In-Stat Predicts Steady Growth For Indian Pay TV Market
Posted on June 7th, 2008 by dhirender
The market for pay-TV in India will continue steady growth for the next several years, according to a recent reseach, Pay-TV and Video-on-Demand Potential in India, by In-Stat. Total pay-TV subscribers is expected to grow at a compound annual growth rate (CAGR) of 5.2% from 2007 to 2012, when it will reach about 90 million subscribers. The cable industry, which has dominated the pay-TV market since the early 1990s, is facing competition from direct-to-home (DTH) and Internet Protocol (IP) TV. Another development, the phased implementation of the conditional access system (CAS) in the country will spawn a shift from analog to digital cable systems.
A recent report found the following:
- DTH subscribers in India will grow at CAGR of 38.9% during 2007–2012.
- IPTV subscribers will grow at a CAGR of 61.1% during the forecast period 2007–2012.
- By 2012, digital cable will cover 20% of the total cable subscriber base.
Filed under: India, Media, Statistics