Get Contextual Coupons With Brandcaster
Based on an idea similar to that behind the text-based ad links that Google displays alongside search results and other information, Mountain View-based Coupons Inc. has unveiled its “Brandcaster” system.
Finding online coupons now typically requires consumers to make a special trip to Coupons Inc.’s site, coupons.com, or similar destinations like smartsouce.com, ppgazette.com and coolsavings.com. However, with Brandcaster, surfers would be able to see offers to print out coupons for products that have a contextual connection to a topic that piqued a reader’s interest in the first place. For instance, someone looking at a Web page about healthy food might be offered a coupon for organic milk.
Considering that U.S. consumers redeemed less than 1 percent of the estimated 285 billion coupons issued last year for groceries and various packaged goods, this is a market that could use the context.
Initially, Brandcaster wwould distribute coupons of about 200 brands from General Mills, Kimberly-Clark, Kraft Foods, Clorox, etc. to about 3,000 Web sites.
Like Google’s advertising system, Coupons will share revenue with the Web sites participating in Brandcaster. Advertisers will only have to pay when a consumer prints out a coupon. [Via]
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