Gaming To Build Social Awareness

Gaming has more to it than fun. In a corporate social responsibility (CSR) endeavour, Zapak Digital Entertainment Ltd, has joined hands with a Mumbai-based NGO, Population First, and has created a game called ‘Laadli’, - a game, that via a question-answer format, seeks to sensitise the player to female foeticide and sex identification practices.
Gaming is […]

Google Trends For Websites - Should You be Afraid?

With Google Trends for Websites, Google has recently added another layer to Google Trends, that as their blog claims, serves as a tool that gives a view of the popularity of websites, comparing and ranking site visitation across geographies, and related websites and searches.
Now, should you get ready to sue Google if you are using […]

India’s Mobile Entertainment Market - US$2.24 Bn By 2013

Recognized as the second biggest mobile growth market after China with over 261 million subscribers, research firm Direct2 Mobile forecasts that India’s mobile entertainment market will be worth US$ 403.13 million in 2008 and US$2.24 billion by 2013.
According to a MEF report, piracy is having a devastating impact on the ringtone market and is expected […]

PWC Predicts A Shift In Global Balance Of Media Power

According to the Global Entertainment and Media Outlook: 2008-2012 by Pricewaterhouse Coopers, get ready for a shift in the global balance of media power over the next 5 years.
Europe, the Middle East and Africa will overtake the US as the world’s largest entertainment and media market by 2009, while China, is expected to pass the […]

Cleartrip Launches International Flight Bookings

With it’s international International Flight Search, Cleartrip now allows its users to search for flights from India to any of the world’s destinations.
Interestingly, how they have done it, is by removing the drop down in the destination field, and adding an autosuggest feature, because of which the user no longer has to choose between domestic […]

Nokia Gears Up For The Indian Rural Markets

To position itself effectively in the rural market, Nokia plans to offer internet based services in micro-finance, distribution, agricultural services and after sales and support services for the non-urban markets. Nokia considers micro finance as a major initiative to increase mobile penetration in India from the current 26%.
“The company is planning to come up with […]

Is Online Video Advertising The Key?

The Kelsey Group, believes local online video ad revenue will reach $1.5 billion in four years. It was at about $10.9 million last year, according to Kelsey, which also expects video ads to account for 11.6% of the online advertising budgets of small and medium-sized business by 2012.
A “User View” study conducted in March found […]

CFP: A Decade of Media Practice

The Journal of Media Practice is celebrating its 10th anniversary in 2009!
To mark this anniversary, the Journal is looking for contributions from colleagues involved in media practice around the world, whether as teachers or practitioners.
The current decade is witnessing vast changes in the production, consumption and forms of media. With digital technology, video art, documentary, […]

‘Computers In Use’ Cross 1 Billion Worldwide

The number of personal computers in use around the world has crossed 1 billion according to Gartner.
This has been boosted by strong growth in emerging markets, which is set to double the number of PCs by early 2014, with mature markets accounting for 58% of the first billion installed PCs, but estimated to account for […]

Big Win For Gmail = Big Blow For Microsoft ?

In what will no doubt be a big blow to Microsoft, the New South Wales Department of Education and Training have decided to dump Microsft Outlook/ Exchange, and opt for Gmail Accounts instead, issuing its 1.3 million school students with Gmail Accounts.
While the Micsrosoft system cost the university $33 million over a three year contract, […]


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