The State Of Mobile Web Browsing In India
In its recently released “State of the Mobile Web” report, Opera analysed the aggregate, anonymous traffic of more than 44 million cumulative Opera Mini users worldwide and came up with some rather startling findings (mind you, these findings only pertain to Opera Mini users).
First some stats: Since its worldwide launch in 2006, more than 44 million people have downloaded and used Opera Mini. More than 11.9 million people used Opera Mini in March 2008, viewing more than 2.4 billion pages and generating more than 33 million MB of data for operators worldwide. In the last quarter, the number of people who downloaded and used Opera Mini grew 26% over the prior quarter in 2007 - an indication of the shape of things to come.
Some findings:
- Almost 40% of traffic worldwide is to social networks making it the leading source of web traffic for mobile devices. In some countries, such as the United States, South Africa and Indonesia, the social Web accounts for more than 60% of the traffic.
- Full Web surfing comprises more than 77% of all traffic. Content on WAP and .mobi sites accounted for 23% of mobile Web traffic, and is decreasing.
- Nearly a quarter of all traffic is headed to content portals or search engines.
Closer home, Indians favor social networking, with nearly half (48.9%) of all traffic going to social networks, with the top 10 sites being:
1. www.orkut.com
2. www.google.com
3. in.m.yahoo.com
4. www.peperonity.com
5. gallery.mobile9.com
6. www.mocospace.com
7. www.160by2.com
8. www.mobango.com
9. www.itsmy.com
10. www.indianrail.gov.in
Clearly, social networks need to go mobile … and fast.
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