WildBlueSkies - Trends and strategies in Digital Media

The global marketplace for information and communications technology (ICT) will exceed $3.7 trillion this year and will top $4 trillion by 2011 according to Digital Planet 2008 - a study released by the World Information Technology and Services Alliance (WITSA). Compare this with the earlier Digital Planet 2006 estimate of the spending to reach $4 trillion by 2009.
This slowdown is prompted by slowing economies in developed countries, leading ICT spending into a period of slower growth through 2011. However, strong demand in 2007 will spill over into 2008, resulting in annual growth of 10.3% in both years, down from a peak level of 12.3 percent in 2004. Growth in overall ICT spending is projected to decline to 3.6 percent by 2011.
Some findings:

• Top 10 ICT spending countries in descending order are: the United States, Japan, China, Germany, United Kingdom, France, Italy, Brazil, Canada, and Spain.
• In 2008, China jumps to third place from fifth place in 2006, surpassing Germany and the United Kingdom with spending of $327 billion.
• The Americas will grow the slowest of the three broad regions charted in Digital Planet, at 4.0 percent annually between 2007 and 2011, while ICT spending in the Asia-Pacific region and the Europe, Africa and the Middle East region will grow annually at 10.5 percent and 5.0 percent, respectively.
• The communications technology sector of the ICT industry continues to dominate ICT spending, comprising more than 57 percent, or $1.9 trillion of all ICT pending in 2007
• The consumer market comprised nearly 29 percent of ICT products and services in 2007, with $993.8 billion in spending, while spending by business and government accounted for 71 percent, or $2.4 trillion.
• Among 14 vertical industries, the communications sector led spending at $403.6 billion, or 11.5 percent, followed by financial services, at $334.5 billion, or 9.5 percent.

Get a copy of the executive summary here, downloadable pdfs of the report tables here, and those of the country tables here.

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