WildBlueSkies - Trends and strategies in Digital Media

India now has over 49-million internet users in the country according to this article in the Economic Times. No surprise that at 40 million, urban users account for a bulk of it, with rural net users making up the other 9 million. Regular net users, defined as anyone accessing the net at least once a […]

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Not all that much if you believe the latest research by the Pew Internet and American Life Project. While the Internet is routinely used when making buying decisions, its influence wanes when compared to offline channels such as friends and sales personnel.
Of the 2,400 adults (which included 1,684 Internet users) surveyed, relatively few say online […]

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