DealTracker - UTVi In Content Tie-up With Business Standard
With the objective of beefing up the news content from UTVi,the soon to be launched English business news channel by UTV, they have announced a tie-up with Business Standard.
The channel will air BS wire, BS alerts and BS breaking news along with business bytes throughout the day. It will use business content to keep the audience updated with latest developments on the business news front, with inputs from Business Standard bureaus.
Business Standard will also share research from the Business Standard Research Bureau that can be showcased on UTVi. Business Standard in turn will publish extracts of interviews and stories telecast on UTVi, as well as occasionally print the highlights of big shows and interviews shown on the channel.
Incidentally, Govindraj Ethiraj who is currently the editor-in-chief at UTVi, was earlier the New Media editor of Business Standard.
Filed under: Deal Tracker