BFSI - The New Big Online Spenders?
With both Internet users in India, currently estimated at over 50 million, and Internet banking on the rise, the the online ad spend for the banking, financial services and insurance (BFSI) segment seems to be moving online. At 35% of the total online ad spend in India it now ranks seocnd to travel, which is at 50% according to the Business Standard.
Not suprising, considering the number of form based banners that you now see all over the Internet. However, one clear distinction, which may not be very good news for publishers is that most of these companies are very focused on leads and generally but on a CPL basis - hence the form based banners and their ilk.
However, it is generally reckoned that the online medium caters to an audience that is likely to have more surplus money, and leads from this medium tends to have a lower cost attached to it as well, we can expect spending from this sector to increase.