Posted on April 26th, 2008 by dhirender
Mobile payment company, Obopay, has just announced the closing of its $20 million fourth round of venture funding. Essar Communications Holdings Limited, the telecom subsidiary of Essar Global Limited, led the round and current investors, including Alliance Bernstein, ONSET Ventures, Redpoint Ventures, Richmond Management, Citi, Societe Generale, Qualcomm, and Promethean India participated.
“This round of investment […]
Filed under: Deal Tracker, Mobile | No Comments »
Posted on April 26th, 2008 by dhirender
With the objective of beefing up the news content from UTVi,the soon to be launched English business news channel by UTV, they have announced a tie-up with Business Standard.
The channel will air BS wire, BS alerts and BS breaking news along with business bytes throughout the day. It will use business content to keep the […]
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Posted on April 26th, 2008 by dhirender
Now this is a bit surprising for me, but recent data suggests that unaided awareness for podcast ads is 68%, compared with 21% for streaming video and 10% for television.
“The studies showed a 73% increase in likelihood to use or buy an advertised product,” according to Velvet Beard, vice president at Podtrac. “69% of audience […]
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Posted on April 26th, 2008 by dhirender
With both Internet users in India, currently estimated at over 50 million, and Internet banking on the rise, the the online ad spend for the banking, financial services and insurance (BFSI) segment seems to be moving online. At 35% of the total online ad spend in India it now ranks seocnd to travel, which is […]
Filed under: Business, News | No Comments »
