German Wikipedia Goes Down The Printed Route

In a rather odd experiment in reverse publishing, a collection of articles from the German Wikipedia is being produced in the printed form by publishers, Bertelsmann. Estimated to be priced at 19.95 euros,the book, “The One-Volume Wikipedia Encyclopedia,” is expected to go on sale by September.
While I have heard of books putting their content online, […]

Zapak To Create Games For Knight Riders

By creating online games around ShahRukh Khan’s Kolkata Knight Riders, Zapak is probably hoping to do a Sony SetMax - the night ShahRukh’s Knight Riders demolished Vijay Mallya’s Royal Challengers in Bangalore, Sony SetMax catapulted to the number one channel in terms of viewership across all genres, including those of the saas bahu variety, during […]

Launched - Twitter In Japanese, With Advertisements

Expecting to make a windfall from the country’s cellphone addiction, Twitter, the service that launched the micro-blogging movement, has launched an edition in Japanese - which in a first for Twitter will also carry advertisements.
Despite the site’s popularity in the United States, an estimated one-quarter of the people who accessed Twitter in February originated from […]

Why Companies Need To Bother About Social Media

A recent survey found that 72.2% of the respondents use social media to research a company’s reputation for customer care before making a purchase, and 74% choose to do business with companies based on the customer care experiences shared by others online.
The survey also found that while 81% of the respondents feel that blogs, online […]


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