Send Free Mobile Messages With Jaxtr
Jaxtr, a Silicon Valley startup that lets users bypass a carrier’s international phone charges via the Web, claims that is now offering free mobile phone text messages between 38 countries.
Jaxtr members can use a simple Web form to send a text message to a mobile phone in any of the supported countries, which include the United States, Brazil and Britain as well as Kenya, Slovenia and Ukraine.
The recipient can reply directly with their mobile phone, or click on a link, sign up to Jaxtr and send a free reply through their mobile phone’s Web browser.
Text messages will include a small ad - a source of revenue for Jaxtr - and the service is also meant to entice users to return to Jaxtr’s Web site more often, which will also generate advertising income.
“We’re opening up the service - until now Jaxtr has been a member service, you couldn’t call me unless I was a member … with (messaging) we’re opening it up for the first time,” Jaxtr Chief Executive Konstantin Guericke told Reuters.
Yet another instance of how advertising seems to be getting more and more prominent in our lives. Startups would be well advised to ensure that there is some element of an advertising revenue in all their business plans.
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