Bridging The Gap Between News Editors And Readers Online


While newspaper readers agree with editors on the basics of what makes good journalism, they but they are more apt to want looser rules for online conversations, according to the Online Journalism Credibility Study.
For instance, about 70% of editors surveyed said requiring commenters to disclose their identities would support good journalism, while only 45% of the public did. Similarly, 58% of editors said letting journalists join online conversations and give personal views would harm journalism, but only 36% of the public agreed.
The editors would also need to re-orient themselves in other ways, for instance expressions of personal views seem to help boost readers’ interest and trust in Web sites, and the need of the readers to get more than just reporting - expect more news sites to start linking to resources beyond their website within stories. [Via]
Download the complete report here [pdf, 2.5MB]

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