12 Million Predicted To Subscribe To Mobile TV in India
According to a report entitled Mobile TV in India from Springboard Research, Indian mobile phone users are ready for Mobile TV services with the potential market size estimated to be US$ 360 million in 2008.
Mobile TV is a technology that allows people to view regular live television content on their mobile phones or other mobile devices that they get through traditional cable or pay TV subscriptions at home. The Springboard Research report says that in the first year of operation, mobile TV could reach a penetration level of 5 to 6% of the total mobile subscriber base in India.
According to the report, 84% of mobile phone users are interested in using Mobile TV service provided the service is commonly available and affordable. Close to 60% of these will prefer watching the same content that they get on TV at home. News, sports, music videos and Game shows are expected to be the four dominant types of content that the surveyed users will prefer watching on mobile TV.
12 million subscribers are predicted to use Mobile TV service in the first year of launch, with mobile phones to remain the central multi-purpose device, outnumbering any other mobile devices like digital media players and pocket PCs
I wonder how far this would actually play out, considering that Doordarshan is the only company currently offering limited mobile TV service. Given also the state of internet connections on the mobile. The analysis is based on the responses of 1,215 mobile users in six leading Indian cities which might just be skewed.
Filed under: Business, India, Mobile