Vive la Blog
According to blog search engine Technorati, there are over 112 million blogs in the blogosphere, a number that increases by over 175,000 blogs every day.
Around 1.6 million blog posts on almost every topic that you can imagine (or probably cannot imagine) are added every day to what Technorati calls the World Live Web.
While one way to look at it is the immense amount of information glut it is causing on the information highway, the other is the opportunity it offers as a source of income.
Moreover, as I had mentioned in this post, even newspapers are looking to the blogosphere for a larger audience with some partnering with the bloggers.
For corporates too blogs serve as a means towards branding, attracting talent, presenting an informal face of the company, allowing a means for customer interaction, informing the world about new initiatives and the response to them, apart from a great public relation tool. In fact, 57 (11.4%) of the Fortune 500 are blogging as of April 3, 2008 according to the Fortune 500 Business Blogging Wiki.
Filed under: Digital culture