Interactive Advertising Leads Growth In 2007
Internet advertising increased 15.9 percent in 2007, while spending across all media grew at a rate of 0.2 percent compared to 2006, according to a report released by TNS Media Intelligence. Growth is attributed to budget shifts from blue chip advertisers.
Expenditures for the Internet totaled $11.31 billion, up from $9.75 billion in 2006. In terms of share, Internet accounts for 7.6 percent share of all advertising expenditures, up from 6.6 percent in 2006, and 5.8 percent the year before. For the same time, newspaper advertising went from 18.8 percent in 2006 to 17.7 percent in 2007, while local TV slipped from 12.5 percent in 2006 to 11.3 percent last year.
Dot-com companies lead spending in display advertising. The financial services sector was fairly robust, according to Jon Swallen, SVP of research at TNS Media Intelligence. “Financial services has been the number one ad category, apart from dot-coms, for about the last year and a half. Roughly one out of every eight dollars that’s spent on financial service advertising is going to Internet display,” he said. [Via]
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