Why Hollywood Loves Widgets
After the first “Skull” trailer, released in February, racked up millions of views, Paramount is relying on a widget to ensure that the second trailer spreads even faster. Paramount’s first foray into widgets with Clearspring was with “Cloverfield,” which benefited at the box office from a successful online and widget campaign. Widgets can be successful in creating a buzz and word-of-mouth that everyone at Hollywood craves.
Created by Clearspring for “Indiana Jones and the Kingdom of the Crystal Skull,” the widget will offer a contest with the release of the second trailer. The two fans who manage to distribute their “Skull” widgets most will win trips to the world premiere of the movie and the chance to be red-carpet correspondents in footage that will be streamed onto the “Skull” widgets after the premiere.
Clearspring is creating widgets for Paramount’s Mike Myers comedy “The Love Guru,” which will include exclusive viral videos of Myers in character. The widgets, which launched Monday, will live on Myers’ Guru Pitka MySpace page, where his character will blog about love advice, as well as on Facebook, YouTube and other social networking sites.
Every week Paramount will add a new viral video to the widget, for a total of eight to 10 videos. The widgets will include other exclusive content, including a “Love Guru” trailer, clips and behind-the-scenes footage. [Via]
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