What Will It Take To Enter The Era Of Digital Cable?
According to the estimates prepared by CASBAA, India will require about $12-15 billion investments to upgrade its analogue cable set to digital.
Currently, there are about 71 million cable homes in the country out of a total of about 130 million television homes. But only about 6 per cent cable homes are digital, according to CASBAA (Cable and Satellite Broadcasting Association of Asia), an industry-based advocacy group representing 128 Asia-based media corporations, which in turn serve more than three billion people.
A recent report, Digital Vision: India in 2012, states that India, Taiwan, China, Korea and the Philippines have under 20 per cent digital cable TV penetration as opposed to the US, the UK, Singapore and Hong Kong where the digital cable TV penetration is over 70 per cent.
With only 3 per cent broadband penetration, India ranks very low in comparison to countries like Brazil, China, Thailand and the Philippines, the CASBAA report added. [Via]