WildBlueSkies - Trends and strategies in Digital Media

A snapshot of your subscribers’ inbox behavior, according to David Daniels, Jupiter Research VP:

• The average person gets 274 personal e-mail messages a week and 304 work e-mails.
• 74 percent have at least two e-mail accounts (either personal and work, or shared and personal, or public and private accounts).
• The average reader takes two to five seconds to decide whether to read or delete an e-mail.

Studies of how people manage their cluttered inboxes vary, but the results are the same: They hit the “report as spam” button when they don’t recognize the sender, often without opening the e-mail. [Via]

Filed under: Digital culture