Hulu Launches
Hulu.com, the long-gestating Internet joint venture between NBC Universal and Fox, finally launches, offering full-length episodes of more than 250 TV series from current hits such as “The Simpsons” as well as older shows like “Buffy the Vampire Slayer,” apart from 100 movies including “The Big Lebowski” and “Mulholland Drive.”
Hulu’s launch is a big bet by big media companies that consumers are as eager to spend long periods of time watching TV shows and movies in front of their computers as they are in front of their televisions.
Hulu has received high marks from media and Web executives for creating an easy to use site with high-quality video and professional content attractive to advertisers.
The ad options for instance has been applauded by Forrester Research analyst James McQuivey.
For instance, Hulu, is experimenting with giving viewers a choice in advertising. During certain shows, viewers will be able to choose which commercial they want to watch — for example, whether they want to see an ad for Nissan’s Rogue S.U.V., Maxima sedan or Z sports car.
Some viewers will also be given the opportunity to watch a two-minute film preview before a TV show, and then skip all the other advertising breaks.
Unfortunately, most of the movies I tried to watch were not available for view here.
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