Do Digital Magazine Ads Really Grab More Attention than Print?
Posted on March 11th, 2008 by dhirender
A whopping 35% of digital magazine subscribers claim they do according to a survey entitled Engage the Page conducted by The Harrison Group for San Francisco-based Zinio. It also suggests readers put a high value on ads that let them connect directly with advertisers, a distinct advantage to digital publishing.
10% of the study’s respondents said […]
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