50% Of Mobile Advertising Recepients Respond
About 23% of U.S. mobile phone users have seen advertising on their cell phones in the last 30 days and about half of them responded to the ads, according to a report from The Nielsen Co.
The number of phone users who recalled seeing mobile ads rose by 38% to 58 million in the fourth quarter compared with 42 million in the second quarter, Nielsen’s fourth-quarter survey of 22,000 active mobile data users.
According to Nielsen almost a third of people who use data services such as text messaging or Web surfing are open to advertising if it lowers the overall bill.
About 13 percent of respondents said they were open to ads if they improves the mobile content available, while about 14 percent said they were open to ads as long as they were relevant to their interests, the survey found. [Via]
Filed under: Mobile