AdSense For Video Out - Is It The End Of Pre-Roll?
Launched as a as a pilot in May 2007, AdSense for video is finally out for public - available to publishers who, at a minimum, serve one million video streams each month and are based in the U.S. with English language sites.
As the Google Adsense blog states:
“we’ve tested a variety of ad formats with the interest of users, publishers and advertisers in mind. As a result, we’ve decided that AdSense for video will use the InVideo ads adopted on our own property, YouTube, which enable advertisers to make a single buy at scale. Also competing in the auction - and unique to AdSense for video and AdSense video units - are text overlay ads which are contextually targeted to signals in your videos and on the page where the video lives. The InVideo ads are paid on a CPM basis, while the text overlay ads are paid on a CPC basis. You can see ad demos here.”
While this could lead to a lot more video content being dished out, what would this mean for pre-roll and post-roll video ads? Overlays are definitely less intrusive and potentially more contextually relevant. More details on the solutions here.
Share This