SimplyMarry Launches Viral Campaign Fire ‘n’ Ice
After MomInLawDay.com where users could log on, and write testimonials for their mother-in-laws on the message board, which would be sent to the user’s spouse as a pleasant surprise, matrimonial site SimplyMarry.com has launched another viral campaign Fire ‘n’ Ice, which is largely visual, using animation with a romantic soundtrack.
The creative portrays the fun and frolic, and encapsulates the highs and lows that all romantic relationships undergo. In the animation, the boy and girl morph into various animals and objects in response to each other – sometimes as a flower to a honeybee and sometimes as cheese to a mouse, finally culminating in a witty take on ‘the frog and the princess’ fable, depicting the ever-lasting intimacy between the two protagonists. Users can also submit their own story. [Via]
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