TrialPay - A Sales Platform That Gives You Stuff Free
Uniting advertisers, merchants and shoppers, TrailPay is attempting to create the first payment platform that would benefit all parties.
This is also giving rise to an innovative marketing model, that relies on a web of business relationships to give consumers free goods, as long as they buy something else from a long list of well-known online stores, in short, a bad customer for one brand could be a great customer for another company.
The way it works is something like this [Via]:
Stopzilla, which sells computer security software for around $40, already offers 15-day free trials for prospective customers. After the trial period, those who go to the site to uninstall the program are shown a pop-up window asking if they would like to receive the product free.
They are then shown a list of companies, including Blockbuster, GameFly and Citi, that have agreed to subsidize the cost of the Stopzilla purchase if the customer agrees to also sign up with them.
If they agree, customers are taken, at that point, to a Web site like Blockbuster or Gap, and when they complete their purchase they are sent a code by e-mail for redeeming their free item. Sometimes, these merchants and other TrialPay advertisers, like Gap and Stamps.com, will sweeten the deal with discounts of their own.
TrialPay tries to ensures that every shopper finds an offer that compels him or her to purchase by pairing premium brands with the added value of a free product, and thus turn a lost and indecisive shoppers into paying customers directly, or indirectly.
Filed under: Ideas & Innovations, Website Alert