Case Study - Taco Bell Goes Sexy With DirectDaniella.com
Taco Bell and Sports Illustrated have jointly launched an online ad campaign that allows users to pretend they’re photographers snapping photos of a sultry supermodel.
The campaign involves the website DirectDaniella.com, and features interactive videos of 2008 Sports Illustrated swimsuit model Daniella Sarahyba presented in several Grand Cayman Island settings.
Using their mouse to control the pseudo camera, users can snap photos of Sarahyba as she talks to the camera, plays volleyball, reclines, poses, strolls, nearly gets bit by a parrot, and does other stuff in her bikini. The photos can then be downloaded or sent to friends.
“It’s really about getting people engaged in your brand in a fun way,” said Taco Bell Corp. spokesman Will Bortz. He noted Taco Bell’s customer base is split evenly between men and women, with most male customers falling into the 18- to 34-year-old range, prime targets of SI’s popular swimsuit issue. [Via]
Related reads:
One More Reason For Online Advertisers To Look Beyond Clicks
Case Study - Quite Literally An Engaging Campaign
Advertising On Social Networks
Using Google Earth for Interactive Advertising
Filed under: Ideas & Innovations