Posted on February 15th, 2008 by dhirender
Taco Bell and Sports Illustrated have jointly launched an online ad campaign that allows users to pretend they’re photographers snapping photos of a sultry supermodel.
The campaign involves the website DirectDaniella.com, and features interactive videos of 2008 Sports Illustrated swimsuit model Daniella Sarahyba presented in several Grand Cayman Island settings.
Using their mouse to control the pseudo […]
Filed under: Ideas & Innovations | No Comments »
Posted on February 15th, 2008 by dhirender
A recent report, “Natural Born Clickers,” commissioned by Starcom and AOL’s Tacoda and conducted by comScore, bears implications measuring the success of an online campaigns. According to the report, 16% of Internet users click on 80% of ads, and those people aren’t representative of the general online population.
Heavy clickers, classified as someone who clicks on […]
Filed under: Business, Digital culture, Statistics | 1 Comment »
Posted on February 15th, 2008 by dhirender
Railway Minister Lalu Prasad is expected to announce a slew of initiatives for select Shatabdi and Rajdhani trains in the coming rail budget, including access to on-board free internet and direct-to-home (DTH) services according to the Business Standard.
“A number of business executives and foreigners among others, who carry Wi-Fi enabled laptops, often travel in Shatabdi […]
Filed under: India, News | No Comments »
