DealTracker - Yahoo! Acquires Maven Networks
Apart from rejecting Microsoft’s recent $44.6 billion takeover bid, Yahoo! is also in the news for acquiring Maven Networks, an Internet company that sells a system for managing advertisements in online videos, for over $160 million.
Traditional media outlets like Fox News, CBS Sports, Hearst, The Financial Times and Gannett use Maven’s technology to show and distribute videos, as well as for other tasks, such as identifying the right moment during a video to show a particular ad.
The acquisition would help Yahoo! sell and deliver video ads not only on its own site but on other sites across the Web.
Currently advertisers spend just $775 million on online video ads, a fraction of the $20 billion spent on Internet ads in the United States last year, according to eMarketer, but this is expected to grow. [Via]
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