What Do You Use Your Mobile Phone For?
A survey of 5,163 Chinese mobile subscribers aged 13-54 across Beijing, Shanghai, Guangzhou, Shenyang, Chengdu, Wuhan and Xi’an found that more than a third of mobile phone owners in China, the world’s largest mobile market, use their handsets to listen to music, more than in Britain or the United States.
Some 34.8 percent reported they listened to mobile music every month compared with 20 percent in Spain, 18.9 percent in Britain and 5.7 percent in the United States, according to M:Metrics, a research firm that monitors mobile media usage.
Compared with users in the United States and Europe, Chinese consumers use their phones much less to check on their email or to send photos and videos.
Over 30 percent in Italy, Spain and Britain use their phones to send or receive photos and videos, and only half as many do so in China. [Via]
This holds quite a few indicators as to the kind of phones we can expect to see - is there a market for phones and services with specialized features for specialized markets?
Filed under: Deal Tracker, Mobile