Will Watch Ads For Free Games
In a survey of 1500 RealGames players, nearly 90% said they will watch video ads before and during natural breaks in casual games in exchange for free game play. Additionally, 34% of the respondents said they take further action and click on in-game advertisements to learn more about the advertised product or service.
The vast majority of survey respondents fall in the coveted 30 plus female purchaser range. Eighty-one percent were female and 65 percent were in the 35-64 age range which is in line with the core casual games demographic.
As this post in GigaOm points out, the numbers appear a bit exaggerated, but even discounting it by 50% leaves enough cheer for the casual gaming industry. Add to that the Yankee Group’s recent report that the global in-game advertising market which generated $77.7 million globally in 2006 will grow to $971.3 million by 2011, and it seems like a winner right through.
Related reads:
Online Gaming On The Indian Shores
2007 - The Year When Gaming Came Into Its Own
Online gaming moves away from subscriptions
Mobile gaming in small town India
Filed under: Business, Statistics