Television Advertising Loses Out To Online Advertising
Posted on January 31st, 2008 by dhirender
The Lintas Media Guide 2008, in its analysis of media spends, reveals that expenditure on television, which makes up close to 40 per cent of the entire pie, actually dropped a bit—by 0.8 per cent over the previous year, to Rs 6,766 crore in 2007. A more traditional medium, press, nudged ahead by 3.5%. The […]
Filed under: Business, Media | No Comments »