The Wall Street Journal Ties Up With Facebook
Hoping to tap into the growing buzz of online social networks, the Wall Street Journal is adding a feature to its Web site that will allow readers to see which Journal stories are popular among that user’s Facebook friends.
The feature, soon to go live is called “SeenThis?” and is powered by a company called Loomia Inc.
By showing articles that were read by viewers who apparently had similar interests, the Journal is hoping to harness some of the magic of successful shopping sites like Amazon.com Inc., which will make recommendations to shoppers based on what other buyers also bought.
Adding the link with Facebook takes the idea a step further, by letting viewers see what stories their own friends are interested in, not only those of the general WSJ.com readership.
The New York Times offers an online crossword puzzle through Google.’s personalized Web pages as well as a news quiz application on Facebook. Gannett Co.’s USA Today also offers users widgets for various uses, as does The Washington Post Co. [Via]
Filed under: Ideas & Innovations