Google Expands Lead In Online Video Market Share
The recently released comScore Video Metrix report for November 2007 indicates that more than 75% of U.S. Internet users have watched a video online (including both streaming video and progressive downloads), averaging 3.25 hours of video per person during the month. Google Sites, which includes YouTube.com, increased its video market share by more than two percentage points to 31.3 percent from October to November. No wonder it is fast being viewed as a platform for even universities and royalty to showcase their videos, and corporates to carry out their campaigns.
Americans viewed nearly 9.5 billion online videos in November, with 3 billion videos viewed on Google Sites (31.3 percent share of all videos viewed), 2.9 billion of which occurred at YouTube.com (30.6 percent). Fox Interactive Media ranked second with 419 million videos viewed (4.4 percent), followed by Yahoo! Sites with 328 million (3.5 percent) and Viacom Digital with 304 million (2.6 percent).
Some highlights:
- 74.5 million people viewed 2.9 billion videos on YouTube.com (39 videos per viewer).
- 43.2 million people viewed 389 million videos on MySpace.com (9 videos per viewer).
- Online viewers watched an average of 3.25 hours (195 minutes) of online video during the month, representing a 29-percent gain from the 2.52 hours (151 minutes) watched in January 2007.
- The average online video duration was 2.8 minutes.
- The average online video viewer consumed 69 videos.
Filed under: Digital culture, Statistics